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Omnisend Review
Last Updated: July 2026
An honest look at Omnisend for ecommerce brands — pricing, Shopify integration, SMS + email automation, and features. If you're comparing options, see our best email marketing software for Shopify guide alongside this review.
Free up to 250 contacts. No credit card required.
Quick Verdict
Omnisend is a strong pick for Shopify and other ecommerce stores that want email, SMS, and web push handled by one affordable platform instead of three separate tools. The free plan is genuinely usable — full automation included, not a gutted trial — and native store integrations make setup fast. It's built specifically around ecommerce data, though, so brands without a storefront, or ones that want Klaviyo-level predictive analytics, should look elsewhere.
Omnisend is an email, SMS, and web push marketing platform built specifically for ecommerce. Founded in 2014, it connects natively to Shopify, WooCommerce, BigCommerce, Wix, and several other store platforms with one-click setup, syncing your product catalog, customer data, and order history automatically — which is why it shows up regularly in our best email marketing software for Shopify guide and our broader best ecommerce email marketing software roundup.
What sets Omnisend apart from general-purpose email tools is that it bundles email, SMS, and push notifications into the same automation workflows and the same monthly bill, rather than treating SMS as a bolted-on extra. Pre-built workflows cover the ecommerce essentials — abandoned cart, welcome series, browse abandonment, post-purchase follow-up, and win-back campaigns — and a Customer Lifecycle Map helps you spot which segments need which kind of attention. For a closer look at how it compares to a deeper, pricier ecommerce platform, see our Klaviyo review.
Omnisend's features are built around store data and multichannel messaging. Here's what stands out.
One-click setup with Shopify, WooCommerce, BigCommerce, Wix, and several other store platforms. Products, customers, and orders sync automatically, with 200+ additional app integrations for loyalty, reviews, and forms.
A drag-and-drop builder with pre-built templates for abandoned cart, browse abandonment, welcome series, post-purchase follow-up, and win-back campaigns, plus a Customer Lifecycle Map that recommends which workflow to use for each customer segment.
SMS and web push notifications sit alongside email in the same automation — no separate tool required. Unlimited web push notifications are included on every paid plan, something Klaviyo charges extra for.
Build segments from purchase history, browsing behavior, and custom filters like average order value or total spend. An AI Segment Builder suggests useful segments based on your store's actual data.
AI-generated product blocks pull the right items into each email based on browsing and purchase history, and Omnisend's AI tools can also draft campaign copy and subject lines tied to your store's catalog.
Exit-intent and spin-to-win popups, embedded signup forms, and unlimited landing pages — available even on the free plan, which is more generous than most competitors offer at that tier.
250 contacts and 500 emails/month with the full feature set — automation, forms, and unlimited landing pages included, not a gutted trial.
Native sync with Shopify, WooCommerce, BigCommerce, and Wix — products, customers, and orders update automatically.
No need for a separate SMS or push tool — all three channels combine inside the same automation builder.
Roughly 35% cheaper for comparable core features, with unlimited web push included on paid plans where Klaviyo charges extra.
Support is available even on the free tier, which isn't the norm among competitors.
Anyone who receives an automated message — including abandoned-cart visitors — counts toward your billable contacts, so costs can rise even if your subscriber count stays flat.
As of May 4, 2026, new Pro subscribers get volume-based SMS pricing with no included credits, instead of the previous bundled-credit model.
Omnisend ships with a few dozen workflow templates, versus Klaviyo's much larger library — less of a head start if you want to build heavily customized flows.
There's no CRM-style lead scoring or B2B automation — if you're not running a storefront, the platform's core strengths don't apply.
Start free with up to 250 contacts — no credit card required.
Omnisend bills on contact count, with your tier adjusting automatically as your list grows. SMS is priced separately from the base plan on Standard, and traditionally bundled into Pro (see the SMS pricing change noted below).
For stores just starting out
For email-first stores
For omnichannel ecommerce brands
Pricing scales automatically with contact count; custom pricing is available above roughly 150,000 contacts. Check Omnisend's official pricing page for your exact tier and current SMS rates — SMS pricing changed for new Pro subscribers on May 4, 2026.
See our full Klaviyo review for a deeper look at the higher-end alternative, or check our best email marketing software guide for every platform we cover.
| Feature | Omnisend | Klaviyo | MailerLite |
|---|---|---|---|
| Shopify Integration | Deep native sync | Deep native sync | Solid, less granular |
| SMS + Push in Workflows | Yes — both included | SMS & MMS only | Not available |
| Predictive Analytics | Not available | Yes — CLV, churn risk | Not available |
| Free Plan | 250 contacts / 500 emails | 250 profiles / 500 sends | 250 subscribers / 2,500 emails |
| Ease of Use | Simple, template-driven | Moderate learning curve | Very simple |
| Starting Paid Price | $16/mo | $20/mo | $12/mo |
Common questions about Omnisend answered.
Yes, for most Shopify and ecommerce stores. Omnisend's combination of native store integrations, bundled email + SMS + push automation, and a genuinely usable free plan make it one of the most practical ecommerce email platforms available, especially for stores that don't need Klaviyo-level predictive analytics.
If your store has grown to the point where predictive lifetime-value scoring and a deeper automation template library matter, our Klaviyo review covers the higher-end alternative. For a simpler, non-ecommerce-focused option, see our MailerLite review. Browse every platform we cover in our best email marketing software guide and our dedicated best email marketing software for Shopify and best ecommerce email marketing software roundups.
Bottom line: Start with Omnisend's free plan to test real automation against your own store's data. If email, SMS, and push all matter to your marketing, Omnisend's bundled pricing usually beats running three separate tools.
Start free with up to 250 contacts and see how Omnisend's bundled email, SMS, and push automation fits your store.
No credit card required. Free plan available.
Review
A deeper, pricier ecommerce alternative with predictive analytics.
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